The hofstede model
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Power distance index (PDI) Estonia's score is 40 points , which suggests that Estonians don't readily obey and respect people in authoritarian positions based merely on their rank and status as power-holders. On the other hand , Colombia has high score (67), that is, Colombian society Believe that inequalities are simply a fact of life. Individualism versus collectivism (IDV) Estonia is an individualist country with a score of 60 , they think that everyone should be allowed to do his/her own thing, reach new heights or even dig their own graves. Colombia is a Collectivist country with a score of 13, Colombian society think that Relationships are more important than attending to the task at hand, and when a group of people holds an opinion on an issue, they will be joined by all who feel part of that group. Masculinity versus feminity (MAS) Estonia is a feminist country with a lower score (30) , Estonian society is driven by modesty and fairness. Although Estonians